Press Release Format
- Title and Italicized Subheading to Summarize the News
- News Location and newspeg in opening line
- Two to Three Paragraphs to Add Information
- Bulleted Facts or Figures
- Company Description at Bottom
- Contact Information and “For Immediate Release” at the Top
- A “###” at the End
As noted above, you’ll want your format to include traditional press-release items like your contact information, the words “For immediate release,” a note about your location, and a quick bio about your company. Having specific spots for those elements will prevent you from needing to mention it in your body copy so you can focus on discussing the news at hand.
You also might want to include “###” or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today.
In this example, Catbrella Inc., a fictitious ad agency which just gained its 10th Twitter follower after two years of paid social media efforts, announces its achievement in a press release.
*Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement.
Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. Here’s how to write a press release, like the one above, step-by-step.